byFounders is the community-powered VC of the New Nordics
Client
byFounders
Date
2020-2021
Services
Brand Design
Motion Design
Website
Founders today
have a choice.
byFounders launched with a vision of being for founders, by founders. They wanted to energize the Nordic founder community to help make it attractive for stellar new startups to get backed by local capital and grow strong on domestic shores instead of sailing across the Atlantic with the earliest ship possible.
To reflect the fact that they are doubling down on this mission after the first succesful years, we created a vibrant brand representing the energy generated when you bring visionary people together.
To reflect the fact that they are doubling down on this mission after the first succesful years, we created a vibrant brand representing the energy generated when you bring visionary people together.
Every line represents a founder, every color a select domain, and it's all set into motion to create unique patterns for every icon.
Besides being a VC focusing on tech startups, byFounders have added new focus areas such as impact-awareness and gender equality. To be able to make clear, differentiated messaging we created a color and icon system that could relate to each domain.
As byFounders are all about activating their community of founders and investors they wanted to the people behind the action to be front and center. Together we created the infrastructure for future content where great stories and insights can be shared.